Video Marketing Specialist

Marketing & Communications
Kulasekharam
January 21, 2025
₹25000 - ₹35000 / month
Full time
Application ends: February 28, 2025
Apply Now

Job Description

As a Video Marketing Specialist at LezDo TechMed, you will play a critical role in driving the company’s brand visibility and client engagement through impactful video content. Your focus will be on crafting videos that communicate the value of our services to diverse audiences such as legal professionals, healthcare providers, and insurance companies. You will collaborate closely with the marketing team to create compelling visual narratives that enhance customer acquisition and retention strategies.

Key Responsibilities
Video Content Creation

  • Strategy Development: Plan and execute a video marketing strategy aligned with LezDo TechMed’s business goals.
  • Promotional Videos: Develop high-quality promotional videos, explainer animations, and service walkthroughs.
  • Social Media Content: Produce engaging short-form videos optimized for platforms like Instagram, LinkedIn, and YouTube.
  • Customer Testimonials: Create video case studies and client testimonial videos to build credibility.

Brand Building

  • Ensure all video content aligns with LezDo TechMed’s branding guidelines, maintaining consistency in tone, style, and messaging.
  • Use video storytelling to highlight the company’s mission, values, and expertise in medical record review and related services.

Audience Engagement

  • Craft videos with strong calls to action (CTAs) to drive website traffic, inquiries, and lead generation.
  • Develop interactive video formats such as polls, Q&A sessions, and webinars to boost audience participation.

Event Coverage

  • Cover key company events, webinars, and conferences.
  • Produce pre-event promotional teasers and post-event highlight reels.

Optimization and Analytics

  • Optimize videos for search engines (YouTube SEO, metadata, tags, and thumbnails) to maximize visibility.
  • Track video performance metrics, including views, watch time, engagement rates, and conversions, and refine strategies accordingly.

Collaboration

  • Work with content writers, graphic designers, and social media teams to integrate video content into larger campaigns.
  • Collaborate with subject matter experts to ensure accuracy and relevance in technical video content.

Trend Awareness

  • Stay updated with the latest video marketing trends, tools, and techniques.
  • Experiment with emerging formats like augmented reality (AR) and live streaming to stay competitive.

 Preferred Skills

  • Proficiency in video editing and production tools (e.g., Adobe Premiere Pro, Final Cut Pro, After Effects).
  • Strong storytelling and creative thinking abilities.
  • Knowledge of digital marketing and SEO principles.
  • Familiarity with social media platforms and their specific video requirements.

Benefits:

  • Paid Sick leave, Casual leave and compensatory leave
  • Statutory Benefits (PF)
  • Paid Parental leaves based on employment criteria (Maternity & Paternity)
  • To help Employees’ Children Education
  • Holidays based on Indian & US calendars
  • Weekend offs on Saturdays and Sundays
  • Health Insurance
  • Incentives/ Awards/ Gifts

Interested candidates please share your profile at careers@lezdotechmed.com. Successful candidates will gain valuable experience and have the opportunity to become permanent members of the LezDo TechMed team.

Related Jobs